WE AUGMENTED CAR-SHARING TO AN
ENTIRE EXPERIENCE
We applied the banbutsu platform to connect travel, equipment, and tourist industry partners with the SHARE NOW car-sharing application. The goal was to enrich a pure mobility service with connected offers from the end-customer ecosystem. From ‘renting a car’ to ‘booking a weekend trip’.
YOU HAVE A SIMILAR MOBILITY CASE IN MIND? REACH OUT TO US AND LET’S DISCUSS!
BANBUTSU AUGMENTED THE OFFER OF SHARE NOW AND A VARIETY OF PARTNERS TO AN INDIVIDUAL EXPERIENCE
To turn a vehicle rental into an individual customer experience, you need both, suitable and exciting partners as well as sophisticated modular technology. banbutsu delivered the technology to combine real-time recommendations based on personal and environmental information with suitable and temporally available offers - during or after the vehicle booking process.
Offers from a variety of experts, providing e.g. the ski pass for a winter getaway, the child seat for the family trip, or the tickets for tonight’s concert in town, could be bundled, billed, and, if desired, delivered directly to the trunk of a parked vehicle.
THE SERVICE WAS OPERATIONAL IN SUMMER 2022 FOR SHARE NOW CUSTOMERS IN BERLIN, COLOGNE, DÜSSELDORF, FRANKFURT, HAMBURG, MUNICH, STUTTGART, AND VIENNA WITH SELECTED PARTNERS.
The service created a win-win-win situation for end customers, SHARE NOW, and offer partners.
A source of inspiration for car-sharing customers
Mobility became the inspirational starting point for leisure activities. Instead of receiving a flood of undirected advertising, users could select individual experiences from targeted, personalized offers and easily combine them with their vehicle rental.
A competitive advantage and revenue driver for SHARE NOW
The platform provided a controlled and simple extension of the core service, if desired in the company's own look and feel, thanks to white-label technology. The resulting outcome in form of unique experiences created a competitive advantage and became an additional source of revenue.
Access to new customers for offer partners
Product, service, and knowledge providers gained access to new customers at exactly the right moment and via an additional, novel sales channel. banbutsu supported this process with all the necessary tools, from scheduling and billing to delivering the experience partners’ offers.
ENRICHED CAR-SHARING WITH
AI-ENABLED EXPERIENCES
We built memorable experiences around a SHARE NOW booking using banbutsu AI solutions. SHARE NOW became a new entry point for activities and could transform a short-term rental into a multi-day experience – prior, or during an active booking. As an example, we enabled customers to book an entire skiing trip through SHARE NOW, connecting the vehicle with lift tickets, gear, etc. in one single source.
Further, our solutions unlocked real-time access to suitable SHARE NOW offers and vehicle-related accessories. As an example, we enabled customers to upgrade a booking for a spontaneous mountain trip with cross-border allowance or promote a suitable child seat package with pick-up and delivery options to travelling families.
ONE-STOP-SHOP FROM PROMOTION TO EXPERIENCE
Our solutions were capable to connect SHARE NOW’s promotional exposure with AI-driven technologies. We put the vehicle into the emotional context of a trip or activity and provided access points along the entire customer journey.
Point of Sale
We connected offers directly with a mobility service or app, providing multiple ways for integration, from a simple button UI to rich APIs.
Social Media
Connecting Facebook, Instagram, and Co. communication directly with a booking option triggered a measurable conversion.
Marketing and Advertisement
With the banbutsu technology (e.g. in newsletters), clients could re-engage and inspire end-customers with relevant recommendations and improved both customer retention and the CRM strategy.
A 360° PROCESS UNLOCKED BY BANBUTSU
The banbutsu technology was based on state-of-the-art data processing and deep expert knowledge capabilities, allowing SHARE NOW to connect its customers in the right context with personalized offers.
Our platform therefore aggregated data from various sources, including booking data and environmental information. Using AI, we processed these data and put them in the right timely and spatial order. Results were displayed as recommendations or bundles and offered for a seamless booking. banbutsu accompanied customers along the complete process by allowing them to manage their experience from a single touchpoint and coordinating the booking fulfilment.
HOW TO GET STARTED WITH BANBUTSU?
Enriching a mobility service such as car-sharing, scooter, ride-hailing or an automotive service with offers from the mobility ecosystem attracts future customers.
The banbutsu team supports to launch a unique experience in a short time to market in a few steps:
- Become a banbutsu partner
- Define and configure the service experience and setup
- Integrate a unique brand look&feel
- Launch and profit from a competitive USP and increased bookings
BANBUTSU’S GOAL IS TO SHAPE AND ENRICH THE CONCEPT OF FUTURE MOBILITY
Our approach of intelligently linking a multitude of partner offers at the relevant moment for users was honored with the ABC Award (Automotive Brand Contest) in the category 'Best of Best' for mobility and innovation.
The jury statement confirms our mission:
'banbutsu's digital platform augments the use of traditional vehicle sharing services into a complex and individualized experience. A forward-thinking solution that understands the use of sharing offers and consumption as a holistic system and thus thinks mobility further - with a reasonable view and a sustainable approach.'
YOU HAVE A SIMILAR MOBILITY CASE IN MIND? REACH OUT TO US AND LET’S DISCUSS!
THE BANBUTSU TECHNOLOGY AT A GLANCE
Personalized suggestions
Relevant recommendations
All-in-one
Customer specific adaptation
Partner acquisition
White-label integration (API)
Location specific delivery
Payment and billing
B2B customer support
THE FEEDBACK OF OUR PILOT PARTNERS
Many partners from the mobility, equipment, and travel industry are part of our network:
INTERESTED IN DEVELOPING
YOUR MOBILITY CASE?
GET IN TOUCH FOR
MORE INFORMATION.
PRESS@BANBUTSU.COM
banbutsu operates a software platform to connect service and product partners across different industries in attractive use cases. We are a B2B service and enable the fast and easy implementation of new business models with the help of our platform.
On the one hand, banbutsu enables you to provide your customers with extended offers and, on the other hand, to use new sales channels for your products and services.
The possibilities are manifold, but also individual, because banbutsu is not a plug & play solution, but rather a modular kit.
Once integrated, the banbutsu technology can also be scaled quickly and easily and can be extended to additional countries, markets, etc.
In a nutshell, banbutsu is individually customizable to your company, can be integrated directly and easily and appears, if you wish, in your own look & feel.
The banbutsu technology can be customized and configured to meet both the company's needs and those of its customers. For instance, partner offers with whom a company does not wish to cooperate can be hidden on the basis of parameters and rules.
This depends on how compatible your current service is and how much configuration is required for your use case.
After an initial assessment, you will receive a transparent cost estimation, on the basis of which you can then make further decisions.
White-label is the technological approach of developing software in such a way that it can be seamlessly integrated into a wide variety of applications from different manufacturers. Further, it can be adapted to the company's own look and feel. banbutsu is invisible to customers and is, so to speak, a technology in the background.
An ecosystem describes the technical and content-related connection of the most diverse partner offers within an application. All partners in the ecosystem are at eye level and contribute equally to the best possible user experience.