WE MAKE LAUNDRY MORE SUSTAINABLE, TIME-EFFICIENT AND ENJOYABLE
D[AI]TA is a technology company that unlocks a new era of laundry
simplicity and performance. banbutsu enhances D[AI]TA with expert
knowledge and real-time, personalized laundry recommendations.
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WE ARE CURRENTLY RUNNING A HOUSEHOLD PILOT OF THIS REVOLUTIONARY TECHNOLOGY IN BERLIN.
THE BENEFITS OF BANBUTSU’S EXPERT
INTELLIGENCE MODULE FOR D[AI]TA
MAKE FASHION
SUSTAINABLE
Well-applied data intelligence configures the washing machine program to save energy as well as reduce chemicals and water usage. The built-in intelligence even makes clothes last longer.
DELIVER A CONVENIENT WASHING EXPERIENCE
Doing laundry is tiresome. Our smart washing expert system detects mismatched laundry items, presets the program, and automatically doses so that consumers can enjoy a worry-free laundry experience.
UNLOCK LOYALTY AND
SALES IN A NEW CHANNEL
Our technology turns the generic household washing machine into a new revenue channel for brands. We can recommend the perfect detergent based on the household wardrobe and turn one-time detergent buyers to loyal customers with recurring sales.
A POSSIBILITY FOR FASHION BRANDS TO ACCOMPANY THEIR PRODUCTS THROUGHOUT THEIR LIFECYCLE
Connecting fashion brands to washing behavior and usage habits is the next step in improving the complete fashion lifecycle.
D[AI]TA and banbutsu enable brands to understand the complete lifecycle of clothing and to better integrate them into repair, resale, or reuse programs.
In addition, a clearer lifecycle allows to optimize sales, better forecast clothes production, and reduce clothing overproduction.
A POSSIBILITY FOR DETERGENT BRANDS TO TURN FLEXIBLE BUYERS INTO LOYAL CUSTOMERS
Customer loyalty for commodity products is difficult to maintain. Triggered by a marketing initiative, or a price reduction customers might easily switch to a competitor.
What if we could change this? If we could turn laundry detergent customers into loyal customers?
Based on their technology, D[AI]TA and banbutsu are the experts in recommending the best detergent type and the amount needed to make clothes last longest, not to mention automatically replenishing detergent. This takes away the hassles of choosing and buying detergent and creates long-term customers.
A POSSIBILITY FOR WASHING MACHINE BRANDS TO CREATE THEIR UNIQUE SELLING PROPOSITION
D[AI]TA and banbutsu help washing machine brands provide users simplicity, performance, and peace of mind.
They create a laundry experience that is unique and matches the lifestyle of individual households.
For the first time, washing machines will not be siloed household objects, but will be integrated into how we live.
A POSSIBILITY FOR R&D TO DEVELOP PRODUCTS BASED ON ACTUAL USAGE DATA
The communication between washing machine manufacturers and detergent sellers with their customers usually is one-directional. The brands use marketing channels to educate and inform customers about appropriate product usage but never have the chance to receive insightful feedback.
D[AI]TA and banbutsu have the technology in place to collect and process relevant data for manufacturers and their R&D departments. Insights into a household’s detergent dosing, the preference of certain washing machine programs, or the average load enable companies to better tailor their R&D efforts and product development to real customer usage behavior.
This way, the R&D expert knowledge can be directly brought to the product and to the customers’ homes.
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MICHAEL WOLTERS
MANAGING DIRECTOR
banbutsu operates a software platform to connect service and product partners across different industries in attractive use cases. We are a B2B service and enable the fast and easy implementation of new business models with the help of our platform.
In this case, we connect the intelligent washing system expert DAITA with washing machine, fashion, and detergent providers to make doing laundry more sustainable, time-efficient, and enjoyable. Experience
D[AI]TA is a platform that turns mundane tasks like washing clothes into valuable data pipelines powering better consumer experience, improved product performance, and hyper-targeted services and advertising.
The company belongs to the broad network of the icon group, a consumer experience innovation agency.
Most likely - yes.
In this specific case, banbutsu and D[AI]TA partner with companies based in the household appliance and consumer goods industry.
However, there are limitless possibilities for a partnership beyond the above industries.
For instance, banbutsu also operates with partners in the mobility, e-commerce, and logistics sector.
Let’s get in touch and discuss the best way to partner with you.
The best way would be to get to know each other in a short video call to discuss the possibilities and how to proceed using concrete examples.
We look forward to hearing from you.
We want to make our partners future-proof for all there is to come. This means we help our partners to develop and realize ideas and projects that turn them into technology pioneers, customer satisfaction experts, industry leaders, product forerunners, ….