WE UNITED OUR PLATFORMS TO DELIVER DATA-DRIVEN MOBILITY EXPERIENCES ACROSS AND BEYOND THE VEHICLE
banbutsu's strategic alliance with AUMOVIO automotive aims to augment the vehicle towards a hyper-personalized ownership experience. Together, we offer an integrated AI-powered technology solution for automotive and lifestyle brands to co-create, launch and rapidly scale new customer moments.
OUR AI-PLATFORM IMPROVES EVERYDAY DRIVING SCENARIOS
In strong alliance with our partner network, we are developing a robust ecosystem which integrates the automotive industry with lifestyle brands.
banbutsu’s core technology orchestrates data in real-time to create context-driven and hyper-personalized offers for end-consumers.
Together, we're shaping the future ownership experience
WANT TO KNOW MORE ABOUT
THIS ALLIANCE AND WHAT WE
CAN ACHIEVE TOGETHER?
OUR SOLUTION
Transform your automotive brand from a driving experience to an enhanced customer-focused ownership experience by connecting your product portfolio with offers from leading brands at the right time.
Optimise your offerings based on rich mobility data and promote your brand in vehicles when
it matters most for your future customers.
GENERATE AI-BASED RECOMMENDATIONS
banbutsu's AI is able to transform data and customer requests into individual and bundled offers. In this way, gaps in the mobility journey can be filled with situational and highly relevant offers.
Our platforms process a mix of standardized vehicle data, environmental data, and customer insights, to enrich scenarios across the ownership experience. We ensure that recommendations are based on specific requests or requirements to avoid randomness and digital noise.
Our solution not only enhances the driver and passenger experience across multiple channels, but also monetizes the promotion and conversion of each individual offer.
ENABLE NEW REVENUE STREAMS WITH SINGLE AND MULTI-BRAND OFFERINGS
CHARGING SCENARIO
We connect the need to charge with available offerings from brand partners into one compelling experience. In this example, banbutsu bundles a charging station with food delivery from a nearby restaurant and an entertainment recommendation that matches the estimated charging time.
DISCOVERY SCENARIO
As the vehicle passes a soccer stadium, banbutsu recognizes the driver's interest in soccer and suggests a combination of the stadium experience with additional information about the upcoming match.
INSPIRATION SCENARIO
We combine arrival at a destination with the opportunity to inspire the next trip and build brand loyalty. In this example, banbutsu bundles activity and accessory offers within driving distance based on interests, weather and brand fit.
CREATE AI-ORCHESTRATED ATMOSPHERES
banbutsu's AI is able to create unique atmospheres inside and around the vehicle. In this way, themes can be offered and orchestrated across various channels in order to support customer moods and driving scenarios.
Our platforms process standardized vehicle, environmental and customer data with expert and domain knowledge to offer custom setups for lifestyle, focus, stress and drowsiness situations. Our technology orchestrates display content, light, sound, haptic, and many more in real-time.
Our solution not only improves the driver and passenger experience across multiple channels, but also monetizes the activation and impression of each atmosphere.
ENABLE (CO-) BRANDED EXPERIENCES ACROSS THE COCKPIT CHANNELS
LIFESTYLE SCENARIO
We translate a customer's brand affinity into unique lifestyle atmospheres by orchestrating content across available channels and features. In this example, banbutsu extends the patterns of a recognised luxury item across screen graphics, light, scent and sound.
SAFETY SCENARIO
We interpret data to create in-car atmospheres that respond to specific customer moods and emotions. In this example, data from wearables is used to set a calming and focused atmosphere to counteract stress and drowsiness.
BRAND PARTNERSHIP SCENARIO
We create co-branded atmospheres to take strategic partnerships to a new level. In this example, banbutsu reflects an automotive manufacturer's sports sponsorship in the cabin to add emotion to an upcoming event.
PROMOTE YOUR BRAND IN RELEVANT MOMENTS
banbutsu's platform provides rich targeting insights based on real-time vehicle, customer interests and environmental data, enabling brands and media professionals to tailor product and service offers to a customer's mobility journey.
Our AI combines a current or future customer need with available brand offers into personalised recommendations. We ensure that these recommendations are then orchestrated across relevant channels to capture maximum customer attention without being perceived as noise.
Our solution not only unlocks a new automotive audience, but creates holistic and seamless brand exposure and conversion opportunities across displays, voice assistants, light, scent and more.
UNLOCK THE CABIN AS A NEW CHANNEL FOR YOUR BRAND OFFERS
CHARGING SCENARIO
We connect the need to charge with available offerings from brand partners into one compelling experience. In this example, banbutsu bundles a charging station with food delivery from a nearby restaurant and an entertainment recommendation that matches the estimated charging time.
DISCOVERY SCENARIO
As the vehicle passes a soccer stadium, banbutsu recognizes the driver's interest in soccer and suggests a combination of the stadium experience with additional information about the upcoming match.
INSPIRATION SCENARIO
We combine arrival at a destination with the opportunity to inspire the next trip and build brand loyalty. In this example, banbutsu bundles activity and accessory offers within driving distance based on interests, weather and brand fit.
REFLECT YOUR BRAND ACROSS THE VEHICLE
banbutsu's AI is able to create immersive customer experiences that express a lifestyle or brand affinity by adjusting the in-car atmosphere in real time.
Our platforms enable brands to create, promote and launch holistic themes tailored to (connected) products, services and moods. Once activated, our technology orchestrates the atmosphere across a variety of channels including displays, projections, light, sound, haptics and scent.
Our solution enables brands to create immersive, long-term impressions and offer drivers more control, convenience and enjoyment throughout their ownership experience.
UNLOCK THE CABIN TO EXPOSE YOUR BRAND DNA OR BRANDED COMMUNICATION
LIFESTYLE SCENARIO
We translate a customer's brand affinity into unique lifestyle atmospheres by orchestrating content across available channels and features. In this example, banbutsu extends the patterns of a recognised luxury item across screen graphics, light, scent and sound.
SAFETY SCENARIO
We interpret data to create in-car atmospheres that respond to specific customer moods and emotions. In this example, data from wearables is used to set a calming and focused atmosphere to counteract stress and drowsiness.
BRAND PARTNERSHIP SCENARIO
We create co-branded atmospheres to take strategic partnerships to a new level. In this example, banbutsu reflects an automotive manufacturer's sports sponsorship in the cabin to add emotion to an upcoming event.
WE RESPOND TO FAST CHANGING CUSTOMER EXPECTATIONS
The reduction in complexity of car manufacturing has encouraged entertainment and smartphone companies to release their own vehicles as an extension of their own ecosystem experience. The increasing use of software in vehicles is enabling big technology companies to play their advantage and gain control of the last remaining digital touchpoints in the car, pushing automotive brands out of the driver's seat. What's more, tomorrow's tech-savvy customers expect convenient and personalised features as part of their purchase decision.
Is this a lost cause for automotive manufacturers?
The answer is no. It is an opportunity to further distinguish oneself from the competition. The banbutsu + AUMOVIO joint technology platform is designed to enable automotive brands to regain authority by creating unique domain experiences through strategic partnerships, while unlocking the vehicle as a new channel for value-adding brands. This will make vehicle ownership more integrated with digital lifestyles and individual value. Our solution is white-label and designed to merge with the DNA of each automotive brand, enabling rapid development and seamless deployment of new features and experiences
WE ORCHESTRATE ACROSS ALL VEHICLE CHANNELSTO DELIVER A HOLISTIC EXPERIENCE
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Instrument Cluster
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Head Unit
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Head-up Display
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Projection
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Smartphone
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Light
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Temperature
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Scent
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Vibration
banbutsu
banbutsu operates an AI-powered digital platform that delivers tailored experiences for a range of automotive business objectives. This will enhance the vehicle ownership through modular integration with connected partners like AUMOVIO.
banbutsu’s core technology supports cloud-based deployments and offers modular interfaces (APIs) for seamless integration with existing client applications and hardware.
The platform allows for flexible configurations and adapts to various use cases and requirements, delivering a real-time customer centric experience.
In addition to the partnership with AUMOVIO, banbutsu's alliance with icon Group and WPP enables the delivery of innovative, design-driven solutions that set new standards in customer engagement.
AUMOVIO
AUMOVIO's UX business area operates an AI-based assistant framework called the eTravel.Companion. The objective is to enhance the driving experience by providing recommendations from connected partners, such as banbutsu.
AUMOVIO is also integrating natural voice interaction while driving to enable a seamless customer experience.
The eTravel.Companion is a hybrid cloud service that offers an SDK, enabling it to run in the Android partition of any Tier 1 infotainment systems Cockpit-HPC. The platform is designed to seamlessly integrate with other automotive OEM components, with the aim of enhancing existing solutions rather than replacing them.
Depending on the specific use case and business requirements, the eTravel.Companion can be integrated in different configurations.
OUR PARTNER NETWORK FOR GLOBAL SCALE
EXPERIENCE THE CAPABILITIES
IN OUR JOINT DEMO-VEHICLE.
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MORE INFORMATION.
PRESS@BANBUTSU.COM
banbutsu operates a software platform to connect service and product partners across different industries in attractive use cases. We are a B2B service and enable the fast and easy implementation of new business models with the help of our platform.
On the one hand, banbutsu enables you to provide your customers with extended offers and, on the other hand, to use new sales channels for your products and services.
The possibilities are manifold, but also individual, because banbutsu is not a plug & play solution, but rather a modular kit.
Once integrated, the banbutsu technology can also be scaled quickly and easily and can be extended to additional countries, markets, etc.
In a nutshell, banbutsu is individually customizable to your company, can be integrated directly and easily and appears, if you wish, in your own look & feel.
The banbutsu technology can be customized and configured to meet both the company's needs and those of its customers. For instance, partner offers with whom a company does not wish to cooperate can be hidden on the basis of parameters and rules.
This depends on how compatible your current service is and how much configuration is required for your use case.
After an initial assessment, you will receive a transparent cost estimation, on the basis of which you can then make further decisions.
White-label is the technological approach of developing software in such a way that it can be seamlessly integrated into a wide variety of applications from different manufacturers. Further, it can be adapted to the company's own look and feel. banbutsu is invisible to customers and is, so to speak, a technology in the background.
An ecosystem describes the technical and content-related connection of the most diverse partner offers within an application. All partners in the ecosystem are at eye level and contribute equally to the best possible user experience.